01
PSYCHIC
PLUM PALETTE
Designed a plum and parchment visual system fit for a romance and dark fantasy author brand.
WEB DESIGN / DEVELOPMENT
THE WREN'S
HOLLOW
A full redesign and WordPress rebuild for author Ali Wren, a site built around her book series with a working shop, cart, and checkout for signed paperbacks.
- ROLE
- DESIGN + WORDPRESS DEV
- YEAR
- 2026
- TYPE
- SITE REBUILD + ECOMMERCE
WILD DEFAULT THEMELV.47
HP
THE WREN'S HOLLOWLV.61
HP
BATTLE RECORDHOMEPAGE
ENCOUNTER
THE CHALLENGE
A WILD BARE WORDPRESS DEFAULT APPEARED!
Design a visual system appropriate for a romance and dark fantasy author, on top of a structure only wireframe handoff, then wire up a real WooCommerce store the client could run without a developer.
TRAINER'S NOTES
Ali needed a site that could carry two book series, sell signed copies directly to readers, and give fans a real hub for events and updates, built on WordPress since that's the platform she can maintain herself long after launch.
WHAT WILL YOU DO?
YOUR MOVE
02
FIRE
THEME FORGE
Built a custom WordPress theme reproducing the design across every page.
03
ANALYTICS
COMMERCE LINK
Wired up WooCommerce for signed copy sales, including cart and checkout.
04
GRASS
WORLD BUILD
Built dedicated pages for each book series, individual titles, events, and upcoming releases.
IT’S SUPER EFFECTIVE!
RESULTS
2
LIVE STOREFRONT
A working WooCommerce cart and checkout selling signed paperbacks direct to readers.
2
CLIENT EDITABLE
Built on WordPress so Ali can run and update the whole site herself after launch.
2
ON BRAND WORLD
A plum and parchment system that sells the fantasy and romance vibe from the first scroll.
2
EVENTS HUB
Both book series, individual titles, events, and upcoming releases each have a home.
THE OUTCOME
Ali now has a site she can run herself: real book sales, an events hub, and a homepage that sells the fantasy and romance vibe instead of a bare WordPress default.
POKÉDEX ENTRY
PROJECT DEX
7 ENTRIES