THE HYPOTHESIS
After a Thank You Video boosted performance in our Medicare flow, we wanted to validate the same play in our Life Insurance funnel to drive higher lead-to-policy conversion.
Tested two Thank You Video variations on the LifeCompared confirmation page (one AI-generated and one featuring our director on camera), measuring downstream lead-to-policy.
THE RESULT
The director-led video won, lifting lead-to-policy from 5.8% to 6.9% and confirming that authentic, human-led video outperformed the AI alternative.